Question 1

What does IP targeting mean?

Accepted Answer

IP targeting is a smart way to advertise directly to companies. You pick exactly which businesses you want to reach, and your ad budget is only spent showing ads to employees from those companies when they browse online.

Question 2

How does IP targeting work?

Accepted Answer

We use our huge, constantly updated IP database of European companies. It's refreshed every month. In short, IP targeting means advertising through company-specific IP addresses - since many businesses have their own identifiable ones.

Question 3

Can we choose which companies to target with IP targeting?

Accepted Answer

Yes! You can search in our IP database or send us a company list at info@valoris.io. Creating target groups is completely free.

Question 4

Can we do retargeting even if we don't have many visitors?

Accepted Answer

Yes! Retargeting works with just a single visitor - as soon as our retargeting script is installed on your website. You can also choose to retarget only visitors to a specific landing page or certain product pages. If you're unsure, just drop us a line at info@valoris.io.

Question 5

Can IP targeting be combined with contextual targeting?

Accepted Answer

Yes - and it works really well for large audiences. That way, your banner ads show to employees from your target companies if the site content matches your chosen keywords.

Question 6

Can I advertise to public institutions?

Accepted Answer

Yes, both companies and public organizations have their own identifiable IP addresses.

Question 7

How does the free pilot work?

Accepted Answer

Pick any ad-type, give us your target audience, and we'll run 12,500 impressions over three weeks at no cost. No credit card needed. Use it to test the format and see real numbers before subscribing to a paid plan.

Question 8

Is the price all-inclusive or do I pay extra for ad spend?

Accepted Answer

All-inclusive. The monthly price covers media, placement, our targeting tech, and the reporting layer. There's no separate ad-spend line item - what you see is what you pay.

Question 9

What happens if I outgrow my monthly impressions?

Accepted Answer

Two options: switch to a higher impression band inside your current tier (the dropdown on each card shows the increments), or step up to the next tier. Both can be done mid-month - billing prorates.

Question 10

Can I bundle multiple ad-types?

Accepted Answer

Yes - and most of our growth-stage customers do. Email contact@valoris.io with the combination you want; we'll quote a bundled rate that's lower than the sum of individual plans.

Question 11

Do I need to commit to a contract?

Accepted Answer

Never. Every paid plan is month-to-month. No setup fees, no minimum term, cancel anytime. We'd rather earn the next month than lock you in.

Question 12

Who creates the banner creatives?

Accepted Answer

Standard and Advanced plans assume you provide the banners (we'll send exact size specs). Enterprise plans can include creative production - tell us during onboarding and we'll fold it into the proposal.

Question 13

When am I billed and how?

Accepted Answer

Monthly, in advance, by invoice. EU VAT-registered companies get reverse-charge invoicing. We accept SEPA, bank transfer and card.

Question 14

Can I see real performance data before deciding?

Accepted Answer

Yes - the free pilot gives you live impressions, click-through rates, and (if you install our pixel) conversion data. You'll have real numbers from your own audience before the first paid month starts.

Question 15

Do you have binding contracts or commitments?

Accepted Answer

Nope. No long-term contracts, no obligations, no setup fees. It's month-to-month - as long as you're happy working with Valoris.

Question 16

Are there any requirements for running retargeting?

Accepted Answer

Just one: install our retargeting script on your website. We'll send it to you by email.

Question 17

Which ad sizes should we make our banners in?

Accepted Answer

Don't worry - we'll tell you exactly which ones to use so there's no confusion. Popular ad sizes differ from country to country, and we'll guide you to the right ones.

Question 18

Which formats can we make our banners in?

Accepted Answer

Video, HTML, animated, image - you name it. There are no limits. We'll send you the specs you need.

Question 19

Can we choose which websites our ads appear on?

Accepted Answer

Absolutely. You can tell us which sites you want, or we can suggest sites based on your target group, message, and campaign goals.

Question 20

Which countries can you advertise in?

Accepted Answer

We mainly focus on Western countries. If you have a specific market in mind, email us at info@valoris.io and we'll check it out for you.

Question 21

Is your IP data already available in DSP platforms?

Accepted Answer

We're working on it. If there's a specific DSP you'd like to see our data in, just let us know. Until then, we can deliver the target groups (IP data) you want directly to your DSP on a case-by-case basis.

Question 22

Can we use your IP database in our own system?

Accepted Answer

Yes, you can get access. We can provide a white-label solution or tailor it to your needs. We'll still take care of updating the IP data you use or rent from us.

Question 23

Can we buy your data if we want to run campaigns ourselves?

Accepted Answer

Yes, reach out and let's talk.

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